“We’re excited to bring back this campaign, which will reinforce that anyone can take a test ride at your local Harley-Davidson dealer,” said Dino Bernacchi, Harley-Davidson Director, Advertising and Promotion. “To make it even more exciting, we are adding elements that only Harley-Davidson can pull off, such as scheduling test rides online that will make it even easier to get on a bike, and the chance to win the ultimate Super Ride.”

Promotion highlights for the Harley-Davidson Super Ride 2010 will include:  Only licensed riders can visit participating Harley-Davidson dealers or sign-up online to ride Harley-Davidson motorcycles between April 1, 2010 and June 30, 2010.  All bikers and interested motorcycle enthusiasts that take a test ride can the sweepstakes for a chance to win a trip to Milwaukee to customize the 2010 Harley-Davidson motorcycle of their choice at the Willie G. Davidson Design Studio, along with a VIP tour of the Harley-Davidson Museum.   $500 Harley-Davidson gift cards will be awarded every day during the promotion to Super Ride participants around the country.  Contact your local Harley-Davidson dealerships anytime during the riding season to find out more about this great event or click here Harley-Davidson Super Ride 2010 to learn more.  Harley-Davidson Motor Company is the only major U.S.-based motorcycle manufacturer that produces heavyweight motorcycles along with a complete model line of motorcycle parts, accessories, general merchandise and apparel.  For more information, visit Harley-Davidson’s Web site.

Boss Hawg