Owners can enter their motorcycles in the Ride-In Show Contest on March 3 from 9 a.m. to noon at Riverfront Park on Beach Street in Daytona Beach, or online at www.harley-davidson.com. Registration is followed by judging with prizes awarded by Harley-Davidson design experts beginning at 4 p.m. First place and two runner-up winners in each of 14 judging categories will receive cash prizes or trophies.  In addition, cash prizes will be awarded to the top motorcycles using Harley-Davidson Genuine Motor Accessories, for Most Dramatic Audio and the Willie G. Award for H.O.G. members. Entry fees are donated to the Muscular Dystrophy Association (MDA).

“There is a tremendous sense of competition and camaraderie among the riders and motorcycle enthusiasts who attend the Ride-In Custom Bike Show,” said Steve Earnshaw, Harley-Davidson Director, Retail Operations: Parts & Accessories, CVO, Trike / Service. “The passion and creativity that goes in to these custom Harleys is so incredible that we want to see it all get recognized and rewarded, while also helping support MDA.”

The Harley-Davidson Ride-In Custom Bike Show has also been one of the biggest and best shows at Daytona Bike Week for more than 30 years.  Look here for additional information on the Ride-In Show.  Other Harley-Davidson events during the week at Riverfront Park include interactive activities, MDA Auction and Bike Raffle and other events. There will also be Demo Rides, H.O.G. Pin Stop, interactive motorcycle display and other activities at the Daytona International Speedway.  A full schedule of Harley-Davidson Bike Week activities is posted here on Harley Davidson .

Harley-Davidson welcomes everyone to Daytona Bike Week 2010 at its exciting new location at Riverfront Park on Beach Street and with an array of Harley® products and activities at Daytona International Speedway. “Daytona Bike Week marks the start of the riding season, like New Year’s Day for motorcycle riders, and Harley-Davidson will be there to celebrate,” said Steve Piehl, Harley-Davidson Director of Consumer Events. “Our new location at Riverfront Park is a showcase for custom Harley motorcycles, while our spot at the Speedway gives riders a chance to test ride any of our 70 demo bikes.”

Harley-Davidson activities at the Riverfront Park on Beach Street will run from Friday, February 26 to Saturday, March 6, 9 a.m. to 7 p.m. daily. Highlights include:

* Harley-Davidson Parts & Accessories® and MotorClothes® Products interactive experience: Check out the latest and greatest in customization and technology.
* Third Annual Harley-Davidson Women’s Ride (Tuesday, March 2)
* Harley-Davidson Ride-In Custom Bike Show (Wednesday, March 3)
* V-Rod® Race Experience – Race your friends and win!
* Fit Shop customization activities
* Tattoo competition
* Muscular Dystrophy Association (MDA) bike build and raffle
* Food, beverage, music and free parking

Harley-Davidson activities at Daytona International Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard will run from Saturday, February 27, to Saturday, March 6, 9 a.m. to 5 p.m. daily. Highlights include:

* Harley-Davidson motorcycle demo rides
* Owners Group® (H.O.G.®) pin stop: Members get a free event pin
* H.O.G. Day, Saturday, Feb. 27: Members receive a special gift
* 2010 Harley-Davidson interactive motorcycle display
* Fit Shop motorcycle experience – see how any Harley can be custom fit
* Food, beverages, music and free parking

Motorcycle owners are invited to enter their Harley-Davidson motorcycles in the Ride-In Custom Bike Show on Wednesday, March 3. Registration is only $10, and will be at Riverfront Park on Beach Street from 9 a.m.-noon, with cash prize winners in a variety of classes. Entries are open to the general public.

Harley-Davidson motorcycle demo rides will be available at Daytona International Speedway February 27 to March 6. Motorcycle riders with a valid license and appropriate riding gear can test ride any 2010 Harley-Davidson motorcycle.   Take a look at Harley-Davidson’s website for a complete listing of events and visit here for Online Coverage Direct From Daytona and look at the on-site activities guide.  For additional events, please take a look here at the Official 69th Daytona Bike Week Calender of Events.

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